Television Viewing Habits of Nigerian Elites

Television Viewing Habits of Nigerian Elites

The tendency, most of the time especially  in the developing countries, is for media practitioners to package their media contents well.  In doing this, they do not take into consideration their supposedly diverse audience.  This may be as a result of professional ignorance or perhaps taking the audience for granted.  But taking the viewer, listener or reader for granted today is very costly on the part of the communicator. [Read more…]