Price – Meaning and Concept of Price

Price – Meaning and Concept of Price

Price is of the marketing mix available according to Ebue (1996:59) it was a monetary expression of value.  Generally, products are said to posses utility if they are capable of satisfying human need.  Utility is often measures in terms of value and when such value is expressed in monetary terms, price is due monetary value of the product. [Read more…]