The Effect of Sales Force Motivation on Productivity

The Effect of Sales Force Motivation on Productivity

DEFINITION AND THEORIES OF MOTIVATION

Numerous definitions are given of the word motivation. Usually included in this definition are such words as – aim, drive, desire, motive, wishes, impulse, intention, objective and purpose. This word motivation comes from a Latin word “Moreve” which means to move (Rue and Byars 1977: 265). [Read more…]

Motivation as a Means of Staff Performance

Motivation as a Means of Staff Performance

The importance of management in organization with respect to motivating subordinates to perform extra-ordinary cannot be oven emphasized.  Perhaps, this informed the reason why Nwachukwu (1988) argued that motivation is a issue of continuing interest particularly in Nigeria.
Cole (1997:75) in his survey of motivation theories and research has pointed out that there are as man y different definition and concepts of motivation as there persons who have attempted to define the concept. [Read more…]

Motivation – Effect of Sales Force Motivation on Sales Turnover

Motivation  – Effect of Sales Force Motivation on Sales Turnover

Motivation – The word motivation comes from a Latin word “mover” which means to move. It is a general term that refers to an internal state that activates and gives direction to our thought and sustains behaviour towards a goal. “Motivation is the process of directing and energizing behaviour at work” (Craft et al, s1990:134). [Read more…]