The Role of Public Relations in Building a Sustainable Corporate Image

THE ROLE OF PUBLIC RELATIONS IN BUILDING A SUSTAINABLE CORPORATE IMAGE: A STUDY OF BENUE STATE INTERNAL REVENUE SERVICE (BIRS)

Concept of Public relations

Public relations is a field of study that has attracted so many definitions; but the numerous definitions have a lot in common. A major reference is that, public relations involve creating mutual understanding between organizations and their public. [Read more…]