The Marketing Strategies of the Paint Industry (A Case Study of Saclux Paints Limited) Part 2

The Marketing Strategies of the Paint Industry (A Case Study of Saclux Paints Limited)  Part 2

In this chapter many literatures by eminent scholars that relate to the research topic were reviewed.  This review of the literature looks at the concept of marketing and its effectiveness as a strategies of saclux paint industry.  The literature review provides the theoretical framework on which the whole study stands, it is an examination of all relevant issues and variables related or inherent in the study.  The review also takes the research to past revelations on findings by previous scholars”. [Read more…]