The Assessment of the Influence of Corporate Image on Marketing a Manufactures Brand Name Product

THE ASSESSMENT OF THE INFLUENCE OF CORPORATE IMAGE ON MARKETING A MANUFACTURES BRAND NAME PRODUCT (A CASE STUDY OF DENCO FOAM LIMITED ONITSHA ANAMBRA STATE)

This chapter will be used by the researcher to visit the work done by authors in marketing and related discipline. Several authors have written on this topic “Corporate image” each had submitted his or her own observation based on his perspective. [Read more…]

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