The Effects of Advertising on Consumer Buying Behavior

The Effects of Advertising on Consumer Buying Behavior

The encyclopedias Britannica describes advertising as “a form of communication intended to promote the sales of product or services to influence public opinion to gain political support, to advance a particular cause, or elicit some other response desired by the advertising it goes on to say that “it is also used to awaken” enlighten and activate the public at large concerning matters that affect society generally. That above merely stated the obvious that advertising is not only the means by which the existence of goods or services is brought to the knowledge of the public, but also an avenue through which politicians could sell their image to the public ( electorate) in order to the muster popularity which eventually  one give them the desired electrons result, that is, success at the polls. [Read more…]