Newspaper Editorial Readership Among Urban Residents

Newspaper Editorial Readership Among Urban Residents (A Case Study of Abakaliki Town)

Newspaper Editorial Readership Among Urban Residents – The mass media in the society is seen as the “eye” and the mouthpiece used to express feelings and at the same time protect the rights of the masses. It serves as the watchdog of the people ensuring that they are kept adequately informed of events and issues within the society. The four basic roles of mass communication identified by Lasswell (1971) are surveillance of environment, correlation of parts of the society in responding to the environment, transmission of social heritage and entertainment function. [Read more…]