Strategies for Introducing a New Product in the Market

Strategies for Introducing a New Product in the Market

Much have been said and written about the strategies for introducing a new product in the market.  Product is very important in every country of the world.  In market customer satisfaction is said to be the corner stone of the new product strategy in the market. This researcher wants to review related literature in this area of study.

Onyebuagu (1995) carried out a research on Launching and Commercialization of a new product, his findings revealed that commercialization involves the launching of the product into the market and onward, into sales. [Read more…]