Service Marketing: An Overview

Service Marketing: An Overview

Service Marketing – Sales person today, need to have a through knowledge of marketing to be successful as a sales person.  The time is past when the salesperson is viewed differently from the marketer.  In actual fact, the salesperson is part of the marketing team.  The increasing prominence of identifying the needs of customers and ways of satisfying them as the focus of business firm’s existence has made it corporative for them to ensure that their has made it comparative for them to ensure that their salespersons and infact every employee in the firm becomes marketing and customer oriented.  [Read more…]