Sales Promotion as a Panacea for Improved Sales the Nigeria Bottling Company

Sales Promotion as a Panacea for Improved Sales the Nigeria Bottling Company

This chapter of the study reviewed literature on the main topic and sub-theories. These areas of review are grouped under these sub-headings

  • The meaning of sales promotion
  • The objective of sales promotion
  • Sales promotional tools and its implications
  • Advertising as a form of sales promotion
  • Summary of related literature review.

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