The Effect of Sales Force Motivation on Productivity

The Effect of Sales Force Motivation on Productivity

DEFINITION AND THEORIES OF MOTIVATION

Numerous definitions are given of the word motivation. Usually included in this definition are such words as – aim, drive, desire, motive, wishes, impulse, intention, objective and purpose. This word motivation comes from a Latin word “Moreve” which means to move (Rue and Byars 1977: 265). [Read more…]