The Influence of Akwa Ibom State Broadcasting Co-Operation Radio Advertisement

The Influence of Akwa Ibom State Broadcasting Co-Operation (AKBC) Radio Advertisement,On Consumers Choice  of Champion Beer in Uyo Urban

Communication may be seen as the process of mutual staring of information, ideas, thought to ensures mutual understanding, reduction of uncertainties and appropriate actions, Umoh (1987:35). Maurice Mandel in this book/ Advertising 1978 asserted that of all business activities probably none is better known, more widely discussed and criticizing by the public like advertising. [Read more…]

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