The Effectiveness of Promotional Strategies
THE ROLE OF PROMOTIONAL ACTIVITIES IN THE ECONOMY
If left to their own initiative, consumer may not appreciate the message to information presented by the company in order to draw their attention towards the company or its products. This account for the reason promotion has become the nub- rub of towards competes industrial would.
Kelvin Amaechi (1991) confirmed the function of promotional element in Nigerian economy. He stated by promoting out that “since marketing entails management which is constantly seeking to identify and satisfy the needs of consumers and promotion being one of he “your walls” of marketing helps to influence consumer reaction towards goods and services which can make or mars the country’s economic growth”. [Read more…]