The Effectiveness of Promotional Strategies

The Effectiveness of Promotional Strategies

THE ROLE OF PROMOTIONAL ACTIVITIES IN THE ECONOMY

If left to their own initiative, consumer may not appreciate the message to information presented by the company in order to draw their attention   towards the company or its products.    This account for the reason promotion has become the nub- rub of towards competes industrial would.

Kelvin Amaechi (1991) confirmed the function of  promotional element in Nigerian economy.  He stated by promoting out that “since marketing entails management which is constantly seeking  to identify and  satisfy the needs of consumers and promotion being one of he “your walls” of marketing helps to influence consumer reaction  towards goods and services which can make or mars the country’s economic growth”. [Read more…]