Promotion as a Strategic Instrument in Sales

Promotion as a Strategic Instrument in Sales

 The advent of petroleum in Nigeria which was first discovered in Oloibin in 1956 has made the country’s economy now predominantly that of industrialization.   The increase in propensity from petroleum, in addition to industrialization has increased the national income of Nigeria.   The standard of living has improved and purchasing power has risen likewise.   Consumers therefore want more goods and services because the marginal propensity to consume (MPC) has increased too.   As is natural, this has led to the scarcity problem.   in the light of this, post consumption and production patterns has altered in response to these shortages.   [Read more…]