Effect of Pricing in a Competitive Marketing Environment

Effect of Pricing in a Competitive Marketing Environment (A Case Study of Globacom Nigeria Limited)

Effect of Pricing in a Competitive Marketing Environment – Marketing consists business related activities that see to anticipate demand, help in developing and making the goods and services available to the satisfaction of the consumers and users and at a profit to the organization. When a product is produced by an organization, the consumers usually do not collect the product¬†¬† free of charge but for a price. This consideration depends on the perceived worth of the product. All profit and non-profit organization face the task of selling price on their product and services (Philip Kotler, 1987). [Read more…]