Impact of Pricing Policy on Profitability Level of an Organization

Impact of Pricing Policy on Profitability Level of an Organization

PRICING AND PRICING DECISION: OVERVIEW AND DEFINITION:  Many firms have no pricing problem why; becomes they produces products that are in competition with other similar products for which a market price already exist, customers will not pay more than the normal price. There by under this circumstance no price calculation is necessary. And any firm entering the market will simply charge the price the market directs it to accept. In most situations a firm is faced with the problem of pricing that is deciding on the appropriate price for its products and services. Thus, pricing decisions are considered as the most important decision that a manager has to make because it can make or mar the organization. [Read more…]

Effect of Pricing in a Competitive Marketing Environment

Effect of Pricing in a Competitive Marketing Environment (A Case Study of Globacom Nigeria Limited)

Effect of Pricing in a Competitive Marketing Environment – Marketing consists business related activities that see to anticipate demand, help in developing and making the goods and services available to the satisfaction of the consumers and users and at a profit to the organization. When a product is produced by an organization, the consumers usually do not collect the product   free of charge but for a price. This consideration depends on the perceived worth of the product. All profit and non-profit organization face the task of selling price on their product and services (Philip Kotler, 1987). [Read more…]