Overview of Marketing

Overview of Marketing

Marketing is traditionally viewed as the business function entrusted with the task of finding customers.  According to a renewed marketing Scholar Drucker, marketing is so basic that cannot be considered a separate function. It is the whole business seen from the point of view of its final result, that is from the customers point of view. Marketing is one of the most necessary and most difficult of small business activities.

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Price – Meaning and Concept of Price

Price – Meaning and Concept of Price

Price is of the marketing mix available according to Ebue (1996:59) it was a monetary expression of value.  Generally, products are said to posses utility if they are capable of satisfying human need.  Utility is often measures in terms of value and when such value is expressed in monetary terms, price is due monetary value of the product. [Read more…]