Impact of Pricing Policy on Profitability Level of an Organization

Impact of Pricing Policy on Profitability Level of an Organization

PRICING AND PRICING DECISION: OVERVIEW AND DEFINITION:  Many firms have no pricing problem why; becomes they produces products that are in competition with other similar products for which a market price already exist, customers will not pay more than the normal price. There by under this circumstance no price calculation is necessary. And any firm entering the market will simply charge the price the market directs it to accept. In most situations a firm is faced with the problem of pricing that is deciding on the appropriate price for its products and services. Thus, pricing decisions are considered as the most important decision that a manager has to make because it can make or mar the organization. [Read more…]