Physical Distribution – Its Nature and Operation

Physical Distribution  РIts Nature and Operation

Seddom (1959) summarized the nature and operation of today‚Äôs physical distribution this way. We live in an instant society. We use to like in world where it was acceptable to send a package railway express. It would get there in a week today. Now everybody wants to get the package tomorrow morning. Distribution ensures those consumers obtain a product and when and where they want them. It involves the actual movement of products to the ultimate consumers. [Read more…]

The Effectiveness of Physical Distribution

The Effectiveness of Physical Distribution

MEANING OF PHYSICAL DISTRIBUTION

There are several scholars and authors with different definitions of physical distribution, the most prominent among these authors whose definitions are quoted by others are America management Association 1969), and Kotler: 1994:585). The council definition of physical distribution as follows. [Read more…]