The Effect of Sales Promotion on the Marketing of an Organization

The Effect of Sales Promotion on the Marketing of an Organization

Sales Promotion – Promotion is an important arm of the total marketing system.  The need to promote a product, service or idea can not be over emphasized.  This is informed by the fact that a successful marketing outfit can not be put in place without making mention of promotional methods and the tools used in achieving the objectives.  The understanding of promotion is closely tired to the understanding of the basic concept of marketing. [Read more…]

Personal Selling Strategies – Its Effectiveness in Marketing of Capital Goods

Personal Selling Strategies – Its Effectiveness in Marketing of Capital Goods

Personal selling as one of the communication tools is very important in marketing of industrial goods (capital goods) because of it’s technicality and complexity.  And as often been started that personal selling as an interpersonal persuasion process designed to influence certain people’s decision, which involves the face to face communication of information from a seller to a prospective buyer on industrial goods.  It is at this level that the researcher wants to review related literature in this area of study. [Read more…]

Personal Selling – An Overview of Personal Selling

Personal Selling   – An Overview of Personal Selling  

          People hold different views of personal selling to an extent that intellectual authors have given it various definitions according to individual perspectives.According to Dalrymhe and Parsons (1995 : 057) personal selling means presentation of goods and services on personal contact to consumers.   He went further to say that personal selling is an information and persuasive marketing communications which encourages customers to buy goods and services.  [Read more…]