Overview of Marketing

Overview of Marketing

Marketing is a very interesting, lively dynamic and wide field of endeavour, its philosophy and activities are contemporary and persuasive. There are so many definitions as we have different authors and practitioner. According to Adirika (1990:3) marketing could be defined as al important set of creative human activities aimed at identifying, anticipating and satisfying the needs and want of consumers through exchange as efficiently and effectively as possible. He noted further that marketing is located in the realm of human activities. [Read more…]

Overview of Marketing

Overview of Marketing

Marketing is traditionally viewed as the business function entrusted with the task of finding customers.  According to a renewed marketing Scholar Drucker, marketing is so basic that cannot be considered a separate function. It is the whole business seen from the point of view of its final result, that is from the customers point of view. Marketing is one of the most necessary and most difficult of small business activities.

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