Advertising: An Effective Promotional Tool for Marketing New Product
- DEFINITION AND CONCEPT OF ADVERTISING
Advertising have various definition based on different perception but it all mean the same thing. Dictionary of contemporary English describes advertising as the business of encouraging people to buy goods and services by means o advertisements on television, or in newspapers etc,
- Stanton in his book fundamental of marketing advertising consists of all the activities involved in presenting to a group, a non- personal, oral or visual openly sponsored message regarding a product, services or idea. This message called advertisement is disseminated through one or more persons and paid by an identified sponsor.