Advertising: An Effective Promotional Tool for Marketing New Product

Advertising: An Effective Promotional Tool for Marketing New Product

  • DEFINITION AND CONCEPT OF ADVERTISING

Advertising have various definition based on different perception but it all mean the same thing. Dictionary of contemporary English describes advertising as the business of encouraging people to buy goods and services by means o advertisements on television, or in newspapers etc,

  1. Stanton in his book fundamental of marketing advertising consists of all the activities involved in presenting to a group, a non- personal, oral or visual openly sponsored message regarding a product, services or idea. This message called advertisement is disseminated through one or more persons and paid by an identified sponsor.

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The Meaning of a New Product

The Meaning of a New Product

The term new product can mean many things. Sometimes, it is a major innovation, other times, it may refers to a small modification in the feature or packaging of an existing product.  A product can be called “NEW” for only a limited time.  A new product is one that is new in any way for the company concerned. [Read more…]