The Effectiveness of New Financial Products in Nigeria Commercial Banks

The Effectiveness of New Financial Products in Nigeria Commercial Banks

According to Adekanye F.A. (1990) innovations in the financial system is a direct response of the banks to the changing environment triggered off seriously because of the quest for deposits by banks as they form the raw materials for their operations.As noted above, Banking in Nigeria has become so competitive that several new devices have had to be employed by banks to remain in business, some of these innovations have been directed towards improvement and this according to Orjih J. (1999) includes:- [Read more…]

Problems of New Product Development – Research Methodology

Problems of New Product Development – Research Methodology

RESEARCH DESIGN
¬†Problems of New Product Development¬† –¬† Research design to be adopted in this study is survey research provide information on fact, opinions and attitude of people towards an event, problem or object. The method used in this types of research included interview, which is the major method of obtaining information and the use of questionnaire which is administered to the respondents. [Read more…]

Problems of New Product Development in Consumer Goods Industry

Problems of New Product Development in Consumer Goods Industry

The quest for a satisfying solution to human needs and wants is as old as human existence on earth. Clouded around us are pools of human needs and wants ranging from physiological needs such as food, clothing, and shelter to social needs such as the need to belong to associate, to be accepted, and love, and friendship. [Read more…]