Motivation of Customers as Essential Tool in Financial Institution

Motivation of Customers as Essential Tool in Financial Institution

It is important and very essential to review prior conclusion on work by some of the authors used in this research work. Related works have been done in the area of motivation which forms the basis for the work under view. It is then wise to start with the words of Schein (1965) which says that motivation is concerned with what they people do or refrain from doing things and that the process of motivation involves choosing alternative form of action in order to achieve some desired end goal. Such goals can be tangible e.g higher profit or intangible such personal or organizational reputation. [Read more…]