A Survey on Problems of Marketing Commercial Bank Services

A Survey on Problems of Marketing Commercial Bank Services

MARKETING CONCEPTS

Business orientation has moved gradually from the production of selling concept, to marketing concept and finally to societal marketing concept.  The original marketing concepts holds that the key to achieving organizational goals consists of determining the needs and wants of tangled markets and delivering the desired satisfactions more officially and effectively than competitors (kotler, 1994).  This marketing concept is based on three principles.  The focus is on understanding and responding to customer needs.  The emphasis is on integrated market planning involving product price physical, distributions and promotions.  The company marketing profit through customer wants satisfaction. [Read more…]

Marketing Technical Sales People, For Higher Productivity

Marketing Technical Sales People, For Higher Productivity

Nigerian attitude to work cannot be fully understood without reference to two variables as stated by Dr. Lawrence in his lecture on human resources management on air.

–              The influence of cultural values and perspective in relation to work

–              The effects of external environment on the organizational maintenance of motivation and morale. [Read more…]

The Marketing Strategies of the Paint Industry (A Case Study of Saclux Paints Limited)

The Marketing Strategies of the Paint Industry (A Case Study of Saclux Paints Limited)

The Marketing Strategies – Survival is probably the most basic direct or indirect motivation for all company actions. No company is in business to fail. Business generally is a risk and the business environment is ever dynamic that it will be unwise in the extreme for a company not to plan for possible future strategies for the product, which make the operation of industry viable. [Read more…]