Marketing of Services: An Overview

Marketing of Services: An Overview

Marketing of Services – Marketing is a set of human activities concerned with giving values and satisfaction to consumer Kollen (1997).Ugwu (1990) writing under the heading the marketing problems and prospects of hotel saying marketing also can be seen as all important set of creative human activities aimed at identifying anticipating and satisfying human needs and wants through exchange as efficiently and as effectively as possible. [Read more…]