The Impact of Promotional Activities on the Marketing of Goldenmorn Products
The origin of marketing could be toned to the development and growth of the society from the pre- industrial era which was then largely African and highly individualized to an economy built around division of labour. This was followed by the emergence of mass production of different products, which led to surplus.
As Stanton (1984: 5) right pointed out wherever people make more than surly want or want more than they make, the foundations is laid for trade, and trade (ie exchange) is the heart of marketing” As man’s needs became more diverse he could no longer produce all that he needed. [Read more…]