Marketing of Communication Services
Much have been said and written about the marketing of communication services. Communication services is very vital in all aspects of life and even in every organization and government set ups. For every organization to achieve its stated goals and objectives, it must have an adequate communication net work.
Bona Chuks Ebua (2000) identified the basic meaning of communication as a process by which people through verbal or non verbal symbols attempt to create an understanding commonness between them. It is the process of transmitting stimuli to modify the behaviour or predisposition of other individuals. [Read more…]