A Survey on Problems of Marketing Commercial Bank Services

A Survey on Problems of Marketing Commercial Bank Services

MARKETING CONCEPTS

Business orientation has moved gradually from the production of selling concept, to marketing concept and finally to societal marketing concept.  The original marketing concepts holds that the key to achieving organizational goals consists of determining the needs and wants of tangled markets and delivering the desired satisfactions more officially and effectively than competitors (kotler, 1994).  This marketing concept is based on three principles.  The focus is on understanding and responding to customer needs.  The emphasis is on integrated market planning involving product price physical, distributions and promotions.  The company marketing profit through customer wants satisfaction. [Read more…]