Customer Orientation in Banking Industry
- OVERVIEW OF THE MARKETING CONCEPT
Before I proceed to marketing concept I will first of all explain what the marketing is all about. So many professionals has define marketing in different perspective which focus towards the same meaning.
According to Adirika, Ebue and Nnolum (1996:3) sees marketing as all important set of creative human activities aimed at identifying, anticipating and satisfying human needs and want through exchange as efficiently and as effectively as possible. [Read more…]