Marketing Concept in Banking Service

Marketing Concept in Banking Service

The marketing concept whose major focus is customer satisfaction at a profit to the firm is so obligations in the marketing classroom that the unquestioning student of marketing is led to believe that firms who fail to employ it are business criminals. Some classical articles implicitly led the researcher to believe that marketing concept is undimenstional in terms of customer orientation. For example Theodore leutide (1968,P51) made these two statements “ the business must do what suits the interest of the customer” “ an industry is a customer satisfying process” several studies before the present on attempted to determine whether companies have adopted the marketing concept. [Read more…]