Personal Selling Strategies – Its Effectiveness in Marketing of Capital Goods

Personal Selling Strategies – Its Effectiveness in Marketing of Capital Goods

Personal selling as one of the communication tools is very important in marketing of industrial goods (capital goods) because of it’s technicality and complexity.  And as often been started that personal selling as an interpersonal persuasion process designed to influence certain people’s decision, which involves the face to face communication of information from a seller to a prospective buyer on industrial goods.  It is at this level that the researcher wants to review related literature in this area of study. [Read more…]