Consumer Behaviour – An Overview

Consumer Behaviour – An Overview

The term consumer behaviour has been viewed from many vantage points by many authors.  A consensus of opinions seems to be a mirage.  The study of consumer behaviour explains who the consumer is, what are his preferences and what influence his action.These questions are vital to any form that wishes to achieve the goal marketing concepts.We need to look at some authors’ views here on the subject matter. [Read more…]