Distribution Channel in the Logistics Management of Petroleum Products

Definition Of Channel System

According to Keegan (1998) channels are the internal and external organizational and units that perform functions that add utility to a product or service, and channel captain to ensure addition of utility to a product or service. The major sources of utilities to a product or service. The major source of utilities creates by channels are: place or the availability of a product or service in location that is convenient to a potential customer; [Read more…]