Marketing Strategy in Determining Consumer Purchasing Behaviour

Marketing Strategy in Determining Consumer Purchasing Behaviour

Marketing Strategy – The impact of the literature review runs through the entire course of the research process. Literature provides necessary theoretical framework for the investigation. In undertaking this literature review, it must be stated that an organization on incorporate has a set mission and pre-determined goals which it wants to achieve. Towards this the management of the organisation decides it’s objectives and then goes on to formulate strategies and tactics that will be used in attaining the stated goals and mission. [Read more…]