The Impact of Marketing Logistics on Corporate Profitability in the Brewery Industry

The Impact of Marketing Logistics on Corporate Profitability in the Brewery Industry

Literature review is very important in research in that it enables us to know what others have said about the topic in question. In this we find out the negative and positive aspects of what other have written on the research topic. Our findings in literature review   will help to concentrate our effort with what we study. But in reviewing other peoples literary works we have to develop a critical mind in reviewing them. [Read more…]

Improving Customer Services Levels in Services Industries

Improving Customer Services Levels in Services Industries   

      Customer Services:    According to Kotler (2002: 444), services can be defined as any act or performance that  one party can offer to another that is essentially intangible and does not result in the ownership of anything. Edoga (1998) defined it as any activity, benefit, or satisfactions that is offer for sales, it is essentially intangible and does not result in the ownerships of anything.        [Read more…]