The Practice of Corporate Social Responsibilities in the Brewery Industry

THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY (A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)

Socially responsible marketing which incorporates the societal marketing concept goes above and beyond responsive marketing.  Some argue that you can not practice socially responsible marketing if you do not appreciate the importance of being responsive.Other argue that being too socially responsible could create problems for the company. [Read more…]

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