Effective Corporate Image Management as a Strategy for Enhancing Profitability

Effective Corporate Image Management as a Strategy for Enhancing Profitability

 MEANING AND HISTORY OF CORPORATE IMAGE MANAGEMENT

In the early history of industry, the origin of corporate image can be traced back with many or different companies. According to the Crown Zellesbach Corporation. Their company was 10years old in 1970. The company since 1953 has been using the familiar “Crown over CZ” and it is based on traditional adoption. According to the Kaiser Aluminum and chemical Corporation, the original Kaiser business started with road building and developing into major construction of such project as boulder dam shared with other of the size companies. This company has grown and diversified extensively over its 25years history. [Read more…]