Influence of Packaging on the Consumer Purchase Behaviour ( A study of Paterson Zochonis)
Influence of Packaging on the Consumer Purchase Behaviour – This chapter focused on the producers The researcher adopted to obtain relevant data for the study. This stage appears critical because it involves implementing the research plan or design.
However, Ozo et al (1999:83) opined that research methodology involves or series of prior decisions that are taken together and thus, provide a master plan for executing A research project. [Read more…]