Consumer Protection and Drug Marketing in Nigeria

Consumer Protection and Drug Marketing in Nigeria

Origin of Consumer Protection –  Drucker made his point thus, “that if after twenty years of marketing rhetoric consumerism could become a powerful movement proves that not much marketing has been practiced.  Consumerism is the shame of marketing (Drucker P. 1973: 64 – 65). Before proceeding, it is advisable to define consumerism to relate it to Drucker’s opinion.  Consumer can be described as price, performance and quality consciousness among the buying public, as indicated by consumer council, consumer’s associations and others includes criticism of misleading or unjustified advertising, claims, especially, in the USA” (Jefkinsf 1973 : 20). [Read more…]