The Impact of Promotion on Consumer Patronage of Pharmaceutical Companies

The Impact of Promotion on Consumer Patronage of Pharmaceutical Companies

Consumer Patronage –    Consumers have diverse motivation, taste and preference. They constantly seek solutions to the various state of deprivation (needs) through product offerings and bombardment of promotional messages.Consumer’s perception of his needs and desired solutions sharpened by his socio – economic and cultural background of the study will determine how he reacts to an element or a mix of the promotional variables. [Read more…]