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The Effect of Consumer Buying Behavior of Insurance Product and Services

The Effect of Consumer Buying Behavior of Insurance Product and Services

According to Howard and shift (1969) the attitude of consumers towards the commodity will depend on individual differences. They went further by three different possibilities when considering buyers attitude towards risk namely: A buyer who dislike the existence of a risk is known as risk averters. A buyer is different as to whether risk exists or not is called RISK NEUTRAL [Read more…]

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