The Concept of Consumer Behaviour

The Concept of Consumer Behaviour

Consumer Behaviour – Since the Basic logic of marketing concept is customer satisfaction, the process of effective marketing must begin with the careful evaluation of problems faced by potential consumers.  With this, goods that do not provide solutions to a consumer problem may not be looked for or accepted even if other aspects of marketing mix like, pricing, distribution, and promotion are perfectly designed. [Read more…]

Consumer Behaviour – An Overview

Consumer Behaviour – An Overview

The term consumer behaviour has been viewed from many vantage points by many authors.  A consensus of opinions seems to be a mirage.  The study of consumer behaviour explains who the consumer is, what are his preferences and what influence his action.These questions are vital to any form that wishes to achieve the goal marketing concepts.We need to look at some authors’ views here on the subject matter. [Read more…]