Marketing Acceptability of Locally Made Cosmetic Products in Nigeria

Marketing Acceptability of Locally Made Cosmetic Products in Nigeria

Cosmetics as defined by encyclopedia ‘ Are substance attractiveness of a person.  Cosmetic preparations are thereby intended to promote the health and beauty of the complexion in lord, feet, nail, face and body of individuals. Cosmetic is a term used to describe things applied to the skin and hair to help them look or feel attractive, acceptable and desirable.  According to Advanced Learners Dictionary (1980) cosmetics are “substance preparation for putting on the body especially to face, to make it beautiful.  Lipstick, face cream and hair conditioners are examples of cosmetic”.  They are used by different purposes.  They are used on newly born babies, young children by teenagers, young adult and old people. [Read more…]