Improving Customer Services Levels in Services Industries

Improving Customer Services Levels in Services Industries   

      Customer Services:    According to Kotler (2002: 444), services can be defined as any act or performance that  one party can offer to another that is essentially intangible and does not result in the ownership of anything. Edoga (1998) defined it as any activity, benefit, or satisfactions that is offer for sales, it is essentially intangible and does not result in the ownerships of anything.        [Read more…]