Application of the Marketing Concept in the Banking Service

APPLICATION OF THE MARKETING CONCEPT IN THE BANKING SERVICE (A CASE STUDY OF COMMERCIAL BANKS IN OWERRI MUNICIPAL OWERRI IMO STATE)

Much have been said and written about the marketing concept in banking services.  Marketing is very important in every organization, even in the banking industry, customer satisfaction is said to be the loner stone of the marketing concept which is a business philosophy that does not change.  [Read more…]