The Impact of Information Technology in Banking Industry

The Impact of Information Technology in Banking Industry

In firms that are conscious of need for better information management, there is a shift from a fact and information gathering activity to a problem solving and action recommending function.  In today’s business setting a company’s need to add new dimension to it information management, predicated on the system approach to marketing management.  A marketing information technology would emphasis the continuing interaction and integration of information in decision process. [Read more…]