The Impact of Mass Media Campaign against Aids among Teenagers

 The Impact of Mass Media Campaign against Aids among Teenagers

The literature for this study  was mostly drawn from the existing theories and empirical studies that are related to the subject matter.  The impact of mass media campaign against Aids among the teenagers of Benin City. This study is an attitude or behavioral survey since impact is most time a determinant of attitude or behaviour.  This literature will therefore, focus on efforts of the mass media on the audience.  It is also considered proper and appropriate to review relevant materials on the campaign against AIDS and past studies in the areas mass media campaigns. [Read more…]